Blogging is not just a fun activity (though if you’d like to try it for fun, you’ll find some useful tips on personal blogging here).
If you have a business, blogging should also be an integral part of your content marketing strategy.
4 Reasons Why Blogging is Good for Business
Here are three reasons why having a business blog is practically mandatory in this day and age:
- Visitors to your website will form a positive impression of your business, when they can see recent posts. How many times have you visited a website, only to notice the last update was over two years ago? It doesn’t exactly inspire confidence now, does it!
- Google also likes to see recent content on your website. It helps to boost your site’s ranking in internet searches – especially if done by an SEO copywriter, with the necessary knowledge, skills and tools at their disposal. Why is this important? Well, it means more potential customers will find your website!
- It helps to establish you and your business as an authority in your field, and gives you the opportunity to build trust and even relationship with your customers and clients.
- Think of every new blog post as another potential doorway to your website. And the more doorways you have, the more chance that somebody will find them and come on in!
Blogging is just one way you can make your website work harder for you.
If it all sounds too much, I’d love to help. I think you’ll be surprised by just how affordable my SEO packages are, especially when you consider that they include keyword research and fully-optimised web content.