If you have a website, sooner or later you are going to hear the term “keyword” bandied around – especially if the discussion is about getting more visitors onto your site.
So what is a keyword? And why is it so important?
You may be surprised to learn that a keyword is rarely just one word; usually, it is a phrase. It is the phrase that a person might enter into a search engine like Google, when they are looking for something online. Often it will include the location. For example:
- “psychologist Gold Coast“.
- “couples counselling Brisbane“;
- “Redlands podiatry clinic”;
- “mechanic Capalaba“
- “optometrist Alexandra Hills“;
- “SEO consultant Brisbane“
- “mini golf Brisbane“.
Remember that in this day and age many people use voice search, so keywords might come in formats like questions, eg “Where can I buy breastfeeding-friendly dresses in Australia?”
Another Name for a Keyword
You might also come across another piece of jargon called “search term” – but don’t panic, it can be used interchangeably with “keyword”.
There are quite a few things to consider when choosing which keyword or keywords you need on your website.
- What keywords are your customers likely to use, when looking for a business like yours?
- What keywords are your competitors using?
- How competitive are your chosen keywords?
In the video below, I cover all of these points and more, to help get you started with choosing the right keywords …
Choose Keywords that your Audience Will Use
Most psychologists dislike the term “split personality”. It’s outdated and incorrect. Yet what keyword is a person from a non-psychology background likely to use? Yup, split personality. Which is why you will still find plenty of web content optimised for this search term.
There is a lot more to keyword research than this of course. As an SEO professional, I use specialised tools and software such as Keysearch and SEMRush to conduct in-depth keyword research for my clients. Limited and/or free trial access is available with both of these if you’d like to give them a try for yourself.
If you’ve come to this page because you had no idea what a keyword is, contact me to discuss optimising your website with the right keyword/s. Soon customers will be flocking to your website!