Put your website to work, with the power of SEO copywriting!
By using an SEO copywriter, you can significantly boost the chances of your website appearing on the first page of search engine results.
Why does this matter? Well, ranking on the front page (especially near the top) of Google = more traffic to your website = more potential customers = more sales = A SUCCESSFUL BUSINESS.
However, there is little to no point in writing web content, just to get found in Google. It needs to satisfy the reader as well.
Don’t Forget the Reader!
Once your reader arrives on your website, you’ve got to hook them and give them the information they are looking for. Otherwise, they will quickly click away to check out another website.
This is why it is essential to find a copywriter with a solid understanding of the power of SEO – otherwise, you are wasting a valuable marketing opportunity.
Want to know more? Below you will find the answers to some of the most frequently asked questions about SEO copywriting.
FAQ about SEO Copywriting
Why is SEO copywriting for business websites so important?
The content on your website can be crafted in such a way that it can actually draw more traffic to your website.
What’s more important – quantity, or quality, of web content?
The short answer is both.
Google doesn’t tell us much about their algorithms and how to rank well in search engine results, but one thing they have stated is that they prioritise high quality content. Ultimately, Google wants to provide the very best experience to the user, which means they are looking for great content which meets the user’s needs.
SEO professionals believe that fresh content is also a good way of attracting Google’s attention. At any rate, by posting regular content and keeping your site up to date, it sends a positive message to your customers that your site (and therefore your business) is up to date.
How did you get into SEO copywriting?
I’ve always loved to write, and started freelancing for magazines and websites when I was a stay-at-home mum with small children. Around 2007, I discovered blogging and came up against the problem that so many website owners continue to battle – nobody was visiting, or reading what I had to say! Here I was, pouring out my heart and soul online, only to be met with the sound of *crickets*.
It was through blogging that I discovered the power of SEO.
In 2012, after a shock redundancy, I decided to build a business on the back of my writing skills and experience.
Since then, I’ve completed a Diploma in Digital Marketing, and gained my SEO copywriting certification.
With over five years’ experience in managing several websites and experimenting with SEO, I have gained further insight into what works – and what doesn’t – when it comes to SEO and copywriting.
So is SEO copywriting a science or an art?
It’s a question I sometimes like to ponder.
There are many reasons to support the theory that SEO copywriting is a science. By implementing certain formulae and guidelines, SEO copywriting can definitely help to achieve the desired outcome – drawing targetted traffic to your website. And like any science, it involves testing, measuring and reporting. There is a lot of experimentation as well, to see what works, and what doesn’t.
But I also think there is a real art to SEO copywriting! I love the creative side of SEO copywriting, and being able to play with words.
The fact that you have stumbled on to this webpage is no accident – it is just one example of how SEO copywriting works!
Talk to me today about your SEO copywriting needs, and for a free evaluation of how your website is currently performing in search engine results.