Has your website builder told you that your site is “SEO friendly”, “SEO ready” or even that it’s “been optimised”?
Many of them do. But what exactly do they mean when they say this?
It could be very different to what you think.
Over the past five years, I’ve lost count of the number of business owners I’ve met, who have been told exactly this by their website developer.
And yet … they’re not seeing results. There’s no traffic coming to them along the information super highway, except for the occasional tumbleweed.
They may even have used an SEO copywriter!
Upon closer investigation, I’ve discovered that while the website builders may genuinely think they have “optimised” a site, in actual fact, they haven’t. I’ve even had one client whose website designer was so adamant that it had all been done, they become quite indignant that I had suggested otherwise.
Why the Confusion?
It could just be a simple mistake, such as forgetting to tick the box which allows search engines to crawl and index the site (sites are often set to “no index” during the development phase).
However I’ve also encountered cases where it is clear that the website builder doesn’t full understand SEO and how it works. The cranky developer I mentioned above had installed Yoast (one of the common plugins which can help with search engine optimisation), but they hadn’t activated or configured it.
As a business owner, you *need* your potential customers to find you in search engine results. So how can you check what your website developer means, when they say they “do SEO”?
If they haven’t asked about or discussed keywords with you, it’s unlikely that your site has been optimised.
(If you’re wondering: What is a keyword?! Click to find out!)
For more tips on making sure your site is “SEO friendly”, sign up for my monthly newsletter and receive the FREE guide: “What Every Business Owner Should Know About Search Engine Optimisation (regardless of whether your want to DIY or outsource)“.