Wouldn’t it be wonderful if somebody wrote a manual on “How to Get on the Front Page of Google”?
There are a couple of reasons why it isn’t as simple as that.
- First of all, nobody but Google REALLY knows the secrets! Even the best in the business are only making educated guesses about what will work.
- Secondly, with Google constantly updating its algorithm, any manual would be out of date before it was completed – let alone printed!
If you’ve ever wondered how to get on the front page of Google, that’s what SEO is all about.
A lot of people are fearful of Search Engine Optimisation. “Search Engine Optimisation” is a bit of a mouthful – and it sounds pretty big and scary. No wonder if is usually shortened to “SEO”!
If you have a business website, you may not know quite what it means, but you probably have heard that you “should” be doing it.
So, not really knowing what it is or how to do it, you may decide to pay big bucks to an agency to “take care” of it for you.
Trouble is, if you don’t really have a basic understanding of how SEO works, then you won’t know what you are getting for your money. It can all seem a bit like magic, and unfortunately there are a lot of charlatans in the SEO business.
At Front Page Web Writing, I believe in keeping SEO simple so my clients know exactly what they’re getting for their money.
As part of that service, today I’m going to explain the three legs needed to prop up your website in the search engines (just like a stool).And I’ll be up front and tell you that my business can only help you with two of the three.
To Get on the Front Page of Google you need the Right Foundations
If you want to get on the front page of Google, then you need to make sure your site has:
- Onsite optimisation – what is done ON your site to attract Google’s notice;
- Offsite optimisation – what is done OFF your site;
- Technical optimisation – improving site speed and usability (best left in the hands of a skilled web developer).
As a certified SEO copywriter, with skills and experience in creating and implementing SEO strategies, I can help you with 1 and 2: Onsite and Offsite optimisation. So let’s take a closer look.
1 – What is Onsite Optimisation?
There are a number of things that can be done on your site, to improve the chances of your website ranking on the front page of Google search results.
One of the most important of these is your website content. From the page title to the description in your images, it can all be made to work harder.
Don’t underestimate the value of an SEO copywriter to the success of your business! By ensuring the content is optimised, you are giving your website the very best chance to draw website visitors and customers, 24 hours a day, 7 days per week, for months and years to come.
2 – What is Offsite Optimisation?
Doing well in search engine results also relies on what’s happening off your site – in a nutshell, how many websites are linking back to yours? These are commonly called “backlinks”.
The type of websites linking to yours is becoming increasingly important. It’s not just about quantity – it’s about the quality of these other sites. Are they relevant to your business? Are they spammy? How credible and authoritative are they? What is their Domain Authority?
3 – Technical Optimisation
Although I have some idea of what is required for your site to rank well in Google from a technical viewpoint – for example, improving site speed, making sure your site is mobile responsive, upgrading to https:// – you will most likely need to ask your website builder or a developer to help.
Just like there are no guarantees in life, there is no guarantee that your website will end up on the front page of Google, let alone in the top spot. But if you invest in the three foundations of SEO, you have a pretty good chance.
Want to see some examples of how Front Page Web Writing has helped businesses improve their standing in Google? Then take a look at:
Contact me today, about how I can help you get on the front page of Google.