In Australia, strict regulations apply to the way that registered health care professionals can advertise their services – and that includes website content.
- Chinese Medicine Practitioners (acupuncturists)
- Medical Practitioners
- Medical Radiation Practitioners
- Nurses and Midwives
- Occupational Therapists
- and Paramedics (from 1 December 2018).
Many of the most common advertising ploys are prohibited – such as the use of testimonials.
Although the guidelines are freely available on the AHPRA website, it is a lot of information to digest. AHPRA tends to assume that if you are smart enough to be a health professional, you are smart enough to read and abide by the advertising guidelines. While this may be true, it does take a lot of time – and time is at a premium for busy health professionals and business owners.
The first you may know that you have (unwittingly) committed a breach, is when you receive an official letter from AHPRA. It can be quite alarming to learn that they are proposing action in relation to your advertising!
It can also be extremely confusing as you may not even realise the exact changes required to comply with section 133 of the Health Practitioner Regulation National Law. You may be advised to consult your professional association, lawyer, or insurer, if you aren’t confident about remedying the problem yourself.
However, there is another option if you have fallen foul of the AHPRA guidelines, or are just concerned about whether your website content complies.
Help with AHPRA Compliance
Because I specialise in health care copywriting, I have a good working knowledge of the AHPRA guidelines.
Although I am not a legal professional, I do have experience working with health care providers like you, reviewing and revising their web content until it meets AHPRA’s satisfaction. (I dare say my services are a lot more affordable too!).
If you are having AHPRA headaches, please feel free to get in touch to organise a website review and/or the edits needed to ensure your website is compliant.
“AHPRA reviewed the changes and were happy with it all …” Jessica Hewett, Nuwa Natural Health Gold Coast.