Oh No! I Got a Negative Review!
Wondering how to respond to negative reviews on Google? You’re not alone. It’s a disheartening situation for any business owner: Receiving a scathing one-star review with the power to single-handedly unravel your reputation and all your hard work (well, so it feels like at the time!) But negative Google reviews are really not as big […]
SEO Not Working? Here’s what to do!
You might have employed an agency or tried a bit of DIY – but still, your SEO’s no t working! Here are some tips to help you get it sorted.
Why SEO Experts give Conflicting Advice
If you talk to a dozen different SEO experts about how to improve the ranking of your website, you are likely to hear some very different – even conflicting – advice. Is it any wonder that business owners are confused about the whole subject of Search Engine Optimisation (SEO), and are often reluctant to add […]
Google Business Profile: 2022 Stats
NEW! 2022 statistics on how many businesses have claimed their Google Business Profile (formerly Google My Business) Listing.
Why are Backlinks Important for SEO?
If you want to increase traffic to your website, then backlinks are important. What is a Backlink? Backlinks are created when other websites link to yours. There are three crucial elements to making your website rank highly in search engine results – what we call the 3 Pillars of SEO. These are: Keyword Research – […]
One Page Websites and SEO
We received an email recently from somebody wondering about one page websites and SEO. As in – are they good for SEO, or not? Apparently a website designer had told them that it was the way “most modern websites are built”. There is a certain appeal to having a one page, scrollable website: they are […]
3 Ways to Make Your Website Stickier
Shock, Horror! Did you know that the aim of SEO is not (just) to rank well in Google and Co?! There’s no point to appearing on the front page of Google – unless when users are searching online and scanning the results, the item they click on is YOURS. But even that’s not the true […]
SEO is a Long Term Strategy
SEO is a marathon, not a sprint; while it might be a slow starter, it really goes the distance. It’s also hard to beat when it comes to return on investment!
Why Choose an SEO Specialist?
Most digital marketing agencies + website builders offer SEO, but they may not be SEO specialists. What is the difference, and why is it so important?
White Hat and Black Hat SEO
White hat, black hat … it sounds like a line from Dr Seuss, but the term “white hat and black hat SEO” refers to different methods of Search Engine Optimisation (SEO). And as you have probably already figured out: white hat is the “good” version, while black hat is bad – very bad and could […]