"Should I start a blog on my business website?" It's a question that I'm often asked by potential clients or attendees at SEO workshops, as they wonder if it will help to improve their visibility in the search engines. The short answer is YES, blogging is important for business for a number of reasons - and not just to help increase your website traffic. However, if you're going to … [Read more...]
Why Does SEO Take So Long?!
If you've ever wondered: Why does SEO take so long?! - take heart, you're not alone! After all, these days we can nuke a meal in the microwave in a couple of minutes; take a photo and see it instantly on our smartphones; and send an email across the globe with a reply pinging back in seconds! As a society, we are used to things happening straight away, so it can seem hard to understand why … [Read more...]
What is a Keyword?
If you have a website, sooner or later you are going to hear the term "keyword" bandied around - especially if the discussion is about getting more visitors onto your site. So what is a keyword? And why is it so important? For starters, you may be surprised to learn that a keyword is rarely just one word; usually, it is a phrase. It is the phrase that a person might enter into a … [Read more...]
Harnessing the Power of Google My Business (in the midst of the Coronavirus Crisis)
The coronavirus pandemic is official and the world is battening down the hatches, with quarantine and self-isolation becoming the new normal. As a result, it's never been more important to make sure that your business, products and services are easily found in Google! With consumers unwilling to - or legally restricted from - visiting shops and businesses, they will be turning to the net … [Read more...]
Adding Keywords to a Webpage
Once people learn that I am an SEO Consultant and copywriter, they will often ask me for the insider secrets on adding keywords to a webpage. There are a number of ways you can signal to Google (or Bing and all the other search engines), just what your webpage is about - and that's through the strategic use of keywords. Tips for Adding Keywords to a Webpage I'm going to take you through … [Read more...]
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