I've decided that Search Engine Optimisation (SEO) is a lot like fishing. Both require a lot of patience and perseverance, but it goes deeper than that (see what I did there?!). How to Get Results If you are a serious fishing enthusiast you will know that there are a lot of factors to consider if you want to actually catch something. For example: Where are you going fishing? Will you … [Read more...]

SEO is scary. There, I’ve said it. I might be an SEO Consultant myself, but I am the first to acknowledge that Search Engine Optimisation (SEO) can be quite scary for your average business owner. The Mechanics of SEO It’s bit like when I take my car to a mechanic. While I don't know how cars work, I do know that for optimal results they need to be serviced regularly. (A funny story for … [Read more...]

As a sole trader or micro business owner, you may feel overwhelmed by the thought of Search Engine Optimisation (SEO). You have a website, and you know you “should” be doing something about SEO but … You don’t really understand what it is; You don’t have the time; And even if you did, you’re not sure what to do. Plus – how can you compete against big business, when they have … [Read more...]

When it comes to business, I'm a firm believer in the power of collaboration not competition - yes, even when it comes to SEO (Search Engine Optimisation). Because like so many other things in life, when one of us does well, it has benefits for everybody. I was at a local business connect group just this week which provided an excellent example. In many networking groups, only one … [Read more...]

If you want to get found on Google and co - you've got to build backlinks to your website (ie get other sites to link back to yours). However, one thing most business and blog owners don't realise is this: all backlinks are not equal. Some are worth more "link juice" than others - and some can actually damage your own website's authority and visibility in the search engines! The Value … [Read more...]