If you have a website, sooner or later you are going to hear the term "keyword" bandied around - especially if the discussion is about getting more visitors onto your site.  So what is a keyword? And why is it so important? For starters, you may be surprised to learn that a keyword is rarely just one word; usually, it is a phrase. It is the phrase that a person might enter into a … [Read more...]

The coronavirus pandemic is official and the world is battening down the hatches, with quarantine and self-isolation becoming the new normal. As a result, it's never been more important to make sure that your business, products and services are easily found in Google! With consumers unwilling to - or legally restricted from - visiting shops and businesses, they will be turning to the net … [Read more...]

Once people learn that I am an SEO Consultant and copywriter, they will often ask me for the insider secrets on adding keywords to a webpage. There are a number of ways you can signal to Google (or Bing and all the other search engines), just what your webpage is about - and that's through the strategic use of keywords. Tips for Adding Keywords to a Webpage I'm going to take you through … [Read more...]

I've decided that Search Engine Optimisation (SEO) is a lot like fishing. Both require a lot of patience and perseverance, but it goes deeper than that (see what I did there?!). How to Get Results If you are a serious fishing enthusiast you will know that there are a lot of factors to consider if you want to actually catch something. For example: Where are you going fishing? Will you … [Read more...]

SEO is scary. There, I’ve said it. I might be an SEO Consultant myself, but I am the first to acknowledge that Search Engine Optimisation (SEO) can be quite scary for your average business owner. The Mechanics of SEO It’s bit like when I take my car to a mechanic. While I don't know how cars work, I do know that for optimal results they need to be serviced regularly. (A funny story for … [Read more...]