It’s no secret that I am passionate about internet marketing (also known as digital marketing, e-marketing, web marketing, and online marketing).
There are so many benefits – but here are just three that no small business can afford to ignore!
3 Powerful Advantages of Internet Marketing
1 – Digital marketing rocks – especially at Christmas!
It’s that time of year where many businesses breathe a deep sigh of relief, close up shop, and take a break for a few days.
But that’s the beauty of internet marketing – your business is promoted online 24/7, 365 days a year – and you can even make sales while you sleep! The world wide web never closes.
2 – Long Term Rewards
If you publish an ad in the newspaper, it’s here today, gone tomorrow. You know what they say – yesterday’s newspaper is today’s fish and chips wrapping.
An ad on television or radio lasts for thirty seconds.
But with internet marketing, you can reap the rewards for months, even years, to come – especially when it comes to Search Engine Optimisation on your website. (Not sure what Search Engine Optimisation is? Click through to read my article, explaining SEO in plain English!)
3 – You Can Target Your Audience
No other medium allows you to focus on your target audience so precisely.
If you are running a Facebook ad campaign, for example, you can choose for your ads to be shown only to:
- people in a certain location;
- a certain demographic (eg middle aged women);
- people with certain interests.
Or take Search Engine Optimisation – if done correctly, the people that find and land on your website actually WANT your product or service! The sale is already half made, before they even arrive on your site. How cool is that!
If you’re reading this, and are keen to discover the advantages of internet marketing for your business, feel free to browse this site – or contact me at Front Page Web Writing to find out more.
