Brochures. Press releases. Your website. Email newsletters. User manuals. Annual reports.
If you have a business, chances are you will need to produce any or all of the above.
But what if writing is really not your strong point?
Get a Copywriter!
If you want to be a success in business, you need to work to your strengths – and get help with the rest.
A professional copywriter writes copy – or content – for a living.
Note: Many people get confused between copywrite and copyright – the first term is generally used in the context of a copywriter, or getting some copywriting done. The second is a claim to ownership of something that has been created: for example, a book, music, or a photograph, and is often identified with the © copyright symbol.
A copywriter needs to have a solid grasp of language – the technical aspects of spelling, grammar and punctuation; but also a “flair for words” that makes people want to read them!
A skilled copywriter can take a subject that is dull as dishwater, and turn it into something that hooks your interest.
A copywriter can sell an idea, product or service through their use of the written words. Some copywriters write to inform; others write to try and get you to take an action. Often, copywriting involves both.
As part of their job, a copywriter may find themselves doing so much more than just writing copy. They will also likely need to research their topic, conduct interviews, source images, edit and proofread. A thirst for knowledge, and a passion for words are essential!
Which is why, if you are needing any copy written for your business, you can give yourself the best chance of success by hiring a professional: get a copywriter!
Explain an SEO Copywriter then?!
At Front Page Web Writing, although I provide general copywriting services, my speciality is SEO copywriting. I primarily write content for the web, doing it in such a way that it not only pleases the reader – but also gets found by the search engines.
When a potential customer searches online for your particular product or service, you want YOUR website to be on the front page of search results. As an SEO copywriter, I can help make this happen!
An Example of my SEO Copywriting
When Raymond, the business owner at Protector Group Security Pty Ltd on the Gold Coast needed content for his new website, he knew how important it was that the website didn’t just look good – most important of all, it needed to be found by Google and the other search engines.
Raymond is an expert in the security industry; but he knew the smart thing to do would be to hire somebody with expertise as an SEO copywriter to take care of this area of his business. I have recently completed writing the copy for all ten pages of his new website, which you might like to take a look at here: http://www.protectorgroup.com.au/.
If you are keen to get a copywriter working for you – contact me at Front Page Web Writing today.