I’ll be honest – I’m not a huge fan, yet I’m still hanging out there – so what’s all the fuss about Google Plus?!
About three years ago, I attended a training session which really encouraged signing up and utilising this new breed of social media.
The logic was that if Google owns
the internet search results, being on Google Plus can help to give you an edge in the internet marketing game.
Three Years Later …
I’ve realised that posting on Google Plus definitely can help with boosting your web content in the competitive online world – which is why I still use it, even though, in my honest opinion, it’s a pale imitation of Facebook as a social media platform.
I still have a Google Plus profile page, and I even post things there regularly, linking back to content on my blog, business website or client websites.
Why Use Google Plus?!
The reason I am still hanging out on Google Plus, is that I’ve noticed that Google does give preferential treatment to its own content. A post on Google Plus (linking to my web content) will often appear on the front page of Google search results; while the actual web page I’ve linked it to, languishes further down in the search engine results.
Here’s an example.
SEO Copywriter Brisbane
I want this website to rank on the front page of Google for the keyword “SEO copywriter Brisbane”, so when people are looking for an SEO copywriter in Brisbane, they will find me.
Currently, my site comes up at Number 22 in the search engine results – page three. Considering I only seriously started optimising this website last year (practising what I preach!), I’m pretty happy with that for now – though will continue working to make it to the front page, if not Number One.
However, I posted a status on Google Plus linking to a page I’ve written about being an SEO copywriter in Brisbane – and the snippet above comes up at Number 8. That’s the front page of Google!
So the moral of the story is: even though you may not like Google Plus, at least you now understand what all the fuss is about – and how you can use it to improve your site’s SEO results!