SEO copywriting is about writing quality web content that pleases both the Google gods, and the reader.
But What is SEO?
I know, I know, all these acronyms are confusing. But “Search Engine Optimisation” is such a mouthful, you can see why it is usually abbreviated to “SEO”!
SEO is about trying to get your website to rank as highly as possible on search engine results.
What’s so Important about SEO?
Ranking on the front page (especially near the top) of Google search engine results = more traffic to your website = more potential customers = more sales = A SUCCESSFUL BUSINESS.
However, there is little to no point in writing web content, just to get found in Google.
Don’t Forget the Reader!
Once your reader arrives on your website, you’ve got to hook them. If their attention isn’t caught, and you aren’t providing the information they are looking for – they will quickly click away to check out another website.
The truth is, you could be writing the most riveting and helpful content on the planet! But without a solid understanding of the power of Google and other search engines, nobody is going to see it or appreciate it. I know, because I’ve been there 😉 .
FAQ about SEO Copywriting
Why is SEO copywriting for business websites so important?
Because you can’t sell a secret!
So is SEO copywriting a science or an art?
It’s a question I sometimes like to ponder.
There are many reasons to support the theory that SEO copywriting is a science. By implementing certain formulae and guidelines, SEO copywriting can definitely help to achieve the desired outcome – drawing targetted traffic to your website. And like any science, it involves testing, measuring and reporting. There is a lot of experimentation as well, to see what works, and what doesn’t.
But I also think there is a real art to SEO copywriting! I love the creative side of SEO copywriting, and being able to play with words.
How did you get into SEO copywriting?
I’ve always loved to write, and started freelancing for magazines and websites when I was a stay-at-home mum with small children. Around 2007, I discovered blogging and came up against the problem that so many website owners continue to battle – nobody was visiting, or reading what I had to say! Here I was, pouring out my heart and soul online, only to be met with the sound of *crickets*.
That’s when I discovered the power of SEO.
In 2012, after a shock redundancy, I decided to build a business on the back of my writing skills and experience. I had one very savvy client, a bit of an amateur SEO expert, show me the basics – and I was hooked!
Since then, I’ve completed a Diploma in Digital Marketing, and gained my SEO copywriting certification. Not to mention the fact that I am constantly experimenting, learning and honing my skills on a daily basis. Managing several websites also gives me unique insight into what works – and what doesn’t – when it comes to SEO!
If you are looking for an SEO copywriting professional in Brisbane, I would love to chat with you about how I can use my skills to bring visitors to your website, and customers to your business.
The fact that you have stumbled on to this webpage is no accident – it is just one example of how SEO copywriting works!
SEO Copywriting Brisbane
Although I am based in the Redlands, on Brisbane’s bayside, I provide SEO copywriting services to businesses across Australia.
Perhaps you already have a website – I can provide a free assessment of its current performance, along with tips on how you could draw more traffic – and can then develop and implement an SEO strategy that will see you surge ahead in the search engine results.
If your website hasn’t changed in several years, it’s definitely time for some new content.
Or, contact me if you are starting a website from scratch – I can not only set you up with a WordPress website, but also put my SEO copywriting skills to work so that your new site gets found as soon as possible by the search engines – and your potential customers!
Talk to me today about your SEO copywriting needs, and for a free evaluation of how your website is performing.