Using a combination of my copywriting skills and SEO strategies, I help business owners like you to not only climb the rankings in search engine results – but also to convert those clicks to customers.
Many of my clients are in the health and wellbeing industries – from psychologists and optometry clinics, to an aromatherapy products wholesaler, beauty salons and yoga studios. Writing for health care providers requires very specific skills, simply because AHPRA guidelines prohibit the use of many of the most common advertising and promotional tactics.
My Writing Background
Although these days I have gained a reputation as a website content writer and SEO consultant, I have been writing for publication for more than 20 years – as a freelance journalist, and magazine editor. (You can find out more about my published work here).
With the rise of the internet, I gradually turned my attention to writing for the web. This is very different to writing for print publications for a variety of reasons, but perhaps the most important lesson is learning that great content does NOT necessarily mean great website traffic, customers and sales.
The secret? Search Engine Optimisation, or SEO.
While good SEO relies on quality content, there is more to it than that. This is why I recommend you hire a website content writer with expertise in SEO – or you could mess up an extremely valuable marketing opportunity. When people are searching for your business, your products, your services – you want your website to be the one they find – and a savvy SEO copywriter can help make that happen.
You want results, and to see a return on your investment, so take a look at:
- how I’ve been able to improve my own SEO;
- boost the business of a local podiatrist;
- as well as a cafe in Bendigo.
In addition to many years of experience in writing for print and online markets, I make a point of prioritising my own professional development so I can offer the highest level of services to my clients.
Over the past few years I have completed various courses and regularly attend conferences and other relevant training opportunities, including:
- CopyCon – Australia’s first copywriting conference – 2017.
- Diploma of Digital Marketing – Shaw Academy – 2016;
- ProBlogger Training Event – ProBlogger Events – 2013, 2014, 2016; and
- Editing the Magazine – Magazine Training International – 2009;
- Writing for the Web – Vision Australia – 2008.
These days I also provide personalised SEO training to business owners and/or staff, as well as workshops.
Need to boost your business online? Want web content that gets clicks AND customers? I’d love to help! Call or email me for a chat today.